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Introducing The New Porsche Design Custom-Built Watches, With Online Watch Configurator


F. A. Porsche in his design studio.

Porsche Design was originally established by Ferdinand Alexander Porsche, who left Porsche to establish the Porsche Design Studio in 1972. “Butzi,” as he was nicknamed, is most acclaimed not for the watches he made in the wake of leaving the company, yet for the design of the 911. His wristwatch designs have not left as profound and indelible a blemish on horology as the 911 did on automotive design, yet they are still a significant piece of watch design history, and they remain, generally, as instantly recognizable as the inarguably more renowned automobile. The absolute first Porsche Design watch was an all-dark chronograph from the first year of Porsche Design’s existence, and today, the watch still looks contemporary – significantly comparatively radical and a format for some different watches, from numerous different companies, which would follow.

Porsche Design all-dark chronograph, 1972.

Porsche Design, in a move designed to fortify the ties between the auto maker and the design studio – and furthermore to provide a solid experiential link for 911 owners between the vehicle and its wristwatches – has recently launched a custom timepiece program with an online configurator which intently matches the experience you get designing your own 911 with the online vehicle configurator. Meaning you can get a watch which is not simply associated by broad design DNA to your 911, yet one which matches it directly in numerous physical characteristics as well.

Interestingly, Porsche Design has for the first outing of the watch configurator restricted itself to a single chronograph model, yet this decision is easier to comprehend when you take a gander at the quantity of possible variations. You can arrange pretty much all aspects of the watch with a custom finish or in a custom tone. The cycle begins by selecting a case finish – here, you have only two choices, which are glass globule impacted titanium or PVD dark, yet whenever you have chosen either, the configurator begins to produce tens, at that point a great many different configurations.

The idea, says Porsche Design, was to make a watch configurator that mirrors however much as could be expected the experience of using the vehicle configurator. Now, it abandons saying that the match is not a careful one – all things considered, a 911 has a gigantically more prominent number of possible choices. They include (if you’ve never messed with the 911 configurator, which is an entirely pleasant if potentially incredibly expensive way to spend an evening – an additional twelve hundred bucks for some brushed aluminum in the cockpit? Sign me up!) everything from execution options to interior and exterior cosmetics, to rims, to such details as custom valve tubes, unendingly. Still, the watch configurator gives you an indisputably enormous number of possible choices also, and creating a watch to match your 911’s exterior and interior trim is possible basically regardless of what you’ve decided to do with the car.

If you consider all the possible configurations, there are, says the Studio, some 1.5 million possible versions (there are nearly 300 or so possible variations on the lash alone). Perhaps the most customizable parts of the watch is really the view from the back. Here, you can choose from a scope of different configurations for the winding rotor, which depend on the various rims available for the 911 and which offer likely the most clear direct link visually to the vehicles (each of the five of the right now available rims for the vehicle have been adjusted to rotors as well).

The basic case shape is that of the existing Chronotimer, and it’s one of the more traditional case shapes as of now in Porsche Design’s timepiece lineup. It’s 42mm in diameter and water resistant to 5 bar/50 meters, and in general has a smooth-flowing, slightly biomorphic feel, which gives it a bit even more a feeling of a direct link in design language to the 911 than you get from a portion of the more precise models Porsche Design makes. In practically every regard, it’s a case and design which is in line with F. A. Porsche’s vision of direction driven design. The various components blunder particularly in favor of spareness and clarity – this is technically a three-register chronograph, however it seems a lot of like a two-register design, because of the suppression of the sub-seconds dial at 9:00 (which is adequately legible to allow the watch to be set to seconds-level precision, yet just just).

The development, speaking of exactness, is Porsche Design’s WERK 01.100; this is a COSC-certified automatic chronograph, with a 48-hour power save. The basic development architecture has an obvious similarity to the ETA 7750, however there are some significant differences as well.

The implementation of the watch configurator implied adopting a store network which is bizarre for the watch industry, in which the standard is to arrange a few components from suppliers, fabricate others oneself (the degree to which a producer does either varies colossally from one brand to another, obviously), and afterward collect the watches under one rooftop, in a pretty much homogenous production run. For the situation of these new custom timepieces, however, Porsche Design has established a game plan with its suppliers which allows it to source various components dependent upon the situation for individual watches, each one of which is to a more prominent or lesser degree unique, depending on the choices made by the prospective watch owner. Whenever you’re finished designing your watch, your design receives a unique identifying number. This number can be acknowledged by any Porsche seller, and the orders for the various components go out from Porsche Design to its suppliers; the whole interaction takes eight to twelve weeks, and if you want, you can pick up your new watch simultaneously you pick up your new 911.

Because the whole idea driving the watch configurator is to replicate the esthetics of the vehicle as intently as possible in the watch, Porsche Design has gone to rather expound lengths to guarantee things like paint, calfskin, and stitching compare near their automotive partners. The yarn utilized for stitching the cowhide lashes is a similar utilized in the vehicle upholstery. Shading matching between vehicle and watch was evidently a non-trivial challenge, as the technical requirements are different for each situation, and the tones show up differently depending on the material to which they are applied. Simply using the very paints on the watch that are utilized on the vehicle would not have created satisfactory outcomes, thus new paint formulations must be devised. You can, if you wish, request up to three additional ties, and lashes and arm bands can be quickly and easily swapped out, gratitude to a pushbutton-activated quick-change tie system.

Prices start at $6,000 and go up to $12,500 depending on options chosen and configuration. Right now, the online watch configurator is German-language just, as the program has not yet been turned out worldwide, however you can hope to see it debut in the USA this September – the ultimate 911 frill for what is still, for some, the world’s most desirable games car.

Find out more at Porsche-Design.com.

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