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Introducing The TAG Heuer Monaco 1999-2009 Limited Edition

Introducing The TAG Heuer Monaco 1999-2009 Limited Edition

Snappy Take

TAG Heuer promised us five new models praising 50 years of the Monaco throughout 2019. Every edition offers its appreciation to a specific decade of motorsport and culture that the watch has been underway. This edition commends the period of 1999-2009.

The conventional Heuer logo was used rather than current TAG Heuer marking found on different watches in the setup, and the adherence to the first plan proceeds with the pushers on the privilege and the crown on the left. That has to do with the consideration of the TAG Heuer’s Caliber 11, which itself is a tribute to the brand’s own game-changing type released in 1969. The Caliber 11 was among a fine yield of first-historically speaking programmed chronographs; the Monaco was one of the main watches to become a cinema star in its own right, when in 1971 Steve McQueen broadly wore the Monaco in the film Le Mans.

To catch the decade marked by the turning of the thousand years, TAG Heuer’s creators elected a monochromatic topic that is intended to feature the notable case shape. A fly of shading is available, with red and orange accents. 

Introductory Thoughts

This Monaco is positioned as a recognition for the mid 2000s (and obviously the thousand years bug-dreading ’99, obviously), however we should hold that idea briefly. Beside some obscure showcasing language, there isn’t any visual language present that straightforwardly associates this watch with that particular decade. Rather than posing the conspicuous inquiry of how this plan interfaces with the mid 2000s, Let’s rewind back to the 1970s briefly, when Heuer was exploring different avenues regarding associations. One specific association with an American cigarette company, Viceroy, produced an Autavia, another model that is developed a specialty following like the Monaco. The story goes that people who purchased ten bunches of cigarettes would be granted the chance to purchase the watch at a discounted $88. In any case retail cost of the watch was $200. A publicizing effort backed by enormous tobacco put the picture of the watch among the pages of heritage distributions. Emissary burned through $12.3 million out of 1971 on advancements and promotions. It worked. 5,000 Viceroys were sold through this promotion. 

The Viceroy Autavia was mainstream in ’72, and that didn’t blur over the long haul. The panda dial with red accents is as yet a famous plan articulation among the Heuer gathering community. While a Monaco with this theme has been produced previously, ref. CAW2114.FT60, it was powered by a type 12. The limited edition 1999-2009 model uses the new type 11. This type, paired with a dial that riffs of the Viceroy, outwardly ties this watch back to the greatness long periods of Heuer. There are unpretentious contrasts, similar to fresh white rather than a gleaming grayish for the registers, and perhaps that is the place where 1999-2009 comes in. 

The 1999-2009 limited edition glances smart in its own right, even without the thought that it might have been informed by the Viceroy Autavia. The white opaline seconds sub-dial and chronograph minutes counter on a dark dial adheres to a tried and genuine monochromatic equation that looks smooth, however has demonstrated dependable and especially intelligible over many years. Simply take a gander at any dashboard or cockpit. 

The Basics

Brand: TAG Heuer
Model: Monaco 1999-2009 Limited Edition

Diameter: 39mm
Thickness: 15mm
Case Material: Stainless steel
Dial Color: Black and white opalin dial, fine brushed white opalin counters, rhodium plated, polished, facetted applied lists, red and orange addresses hands and lists, iridescent hour and moment hands and indexes
Indexes: Applied; polished, faceted indexes
Lume: Super-LumiNova on all fours Resistance: 100 meters
Strap/Bracelet: Black calfskin cowhide lash, polished collapsing fasten in pure steel

The Movement

Caliber: Caliber 11
Functions: Hours, minutes, seconds, date, and chronograph with seconds and minutes totalizers
Diameter: 30mm
Power Reserve: 40 hours
Winding: Automatic
Frequency: 4 Hz (28,800 vph)
Jewels: 59 jewels

Valuing & Availability

Price: $6,550
Availability: Available now
Limited Edition: 169 examples

For more, click here.

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