Recommended Reading The Life, Death, And Afterlife Of Oakley Watches
Oakley is one of those brands that, when you close your eyes, the whole brand personality kind of envelopes you. From enormous, frameless, vivid, wraparound-shades to over-designed knapsacks, you know Oakley when you see it. Hell, even Scott Summers otherwise known as Cyclops, of X-Men acclaim (played by HODINKEE alum James Marsden), wore extraordinarily made Oakleys to shield his eyes from making laser-prompted mayhem.
James Marsden, as Cyclops, wearing the popular Oakley shades. Credit: twentieth Century Studios/The Walt Disney Company
As a brand, it truly had its prime during the 1990s – Oakley was it. I actually recall strolling into a store and getting a brief look at the popular over-the-head shades (I may have even given them a shot). As Oakley stretched the boundaries of cutting edge mechanical present day extraordinary design, it likewise extended its spot in the market to – you got it – watches.
Highsnobiety just delivered an article covering the peculiar history of the Oakley watch line – including its decay and ongoing web-based media restoration . Throughout the span of 10 years, the brand made watches that competed with both Breitling and Rolex (in value point just, mind you) however addressed a design-style that no one but Oakley might have created. Even Michael Jordan wore an Oakley watch.
The article features one of the craziest looking watches Oakley created – The Time Bomb – trying to grandstand exactly what turned out badly with the brand’s raid into watch design. It likewise includes a few considerations from our own special Joe Thompson. What I discovered fascinating is the possibility that numerous brands, from a large group of various businesses, made a watch in this time. It was only what one did. Anyway it was Oakley, over all others, that appeared to have made watches so entirely in line with its design language – regardless of whether that eventually implied they were exceptionally left of focus, to say the least.
The article shows that, with the ascent of web-based media, a portion of these lost relics of Oakley watches past, have been rediscovered lastly (to some degree) appreciated. In case you’re keen on design, in the dark, and the repetitive idea of what is “cool,” this is certainly one to check out.
For additional, look at the full article on Highsnobiety.