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Sunday Rewind Thierry Stern’s Stubborn Stance On Stainless Steel

We broke the news that the Patek Philippe Ref. 5711/1A-010 Nautilus had been stopped on Friday, and typically, individuals had a lot of contemplations on the matter. 

But the signs were there from the beginning. At the point when Joe Thompson had somebody on-one time with Thierry Stern in 2019, Stern gave Joe some understanding into his apprehensions that steel may come to characterize the brand, saying, “I must be exceptionally hard on the amount [of steel watches]. I don’t need steel assuming control over the lead in the entire assortment.” Patek Philippe is a family-claimed high place of horology, and with that position comes the ability to settle on choices that secure the brand’s drawn out development. Could Stern have increased the creation of treated steel sport watches and taken advantage of the pattern? Perhaps. However, that is not legitimate stewardship of a 181-year legacy. 

Remember, firms like Patek Philippe think in many years, not monetary years or quarterly execution. Look at Joe Thompson’s heavenly investigating how Patek Philippe settles on product offering choices below. 

Click here to peruse “Why Patek Philippe’s Thierry Stern Is Stubborn About Steel.”

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